Giving away promotional goods to potential customers is one of the oldest forms of advertising. Most households have a collection of free pens and magnets containing business logos. With the rise of the Internet, many businesses have shied away from this method. Here are five crucial reasons every business should start using promotional products.
1. The Low Cost of Effective Advertising
Advertising is the top reason to give out promotional items. For a low cost, a business can order items with their logo and contact information attached. Digital goods, such as eBooks and guides, are available for a low price. Without a major expenditure, any business can enjoy effective advertising.
Physical products such as mugs, calendars, and kitchen items also last a long time. Customers tend to keep these items for years with more than half using the item at least once per week.
2. Increase Brand Recognition and Loyalty
With customers keeping promotional merchandise for years, these items also provide increased brand recognition. Many of these products are intended for regular use. The items act as a constant reminder of the company. Along with the recipient, friends and coworkers may regularly view the product.
Customer loyalty and retention gain a boost from these items as well. These are both key areas that are essential to business growth.
3. Versatile and Customisable Solutions
Promotional merchandise covers a wide range of products. Businesses can add their logos to shirts, pens, mugs, calendars, mousepads, tote bags, and more. This versatility also allows businesses to use a targeted approach to marketing.
With thousands of items, businesses can easily choose a product that appeals to their target market. For example, a book retailer may target customers with promotional bookmarks. Businesses have greater control of who they reach with customisable solutions for any industry.
4. Products Can Drive Traffic to a Website
Both physical and digital products can help drive traffic to a business website. With digital goods such as guides and eBooks, potential customers are driven to the site through a call to action. With physical products, businesses can include a web address along with the rest of their contact information.
Whether a business uses the items to advertise an upcoming sale, promote a product launch, or for general advertising, promotional goods can bring more traffic to a website. As these visitors are more likely to have a good impression of the company, they are more likely to complete a sale or purchase.
5. Promotional Items Can Boost Sales
The combination of advantages discussed can inevitably boost sales. Most recipients end up doing business with a company after receiving a free product. With improved brand recognition, customer loyalty, and customer retention, sales naturally increase.
These benefits apply to both local and online businesses. The versatility of these solutions allows businesses of any size to use this method to attract customers and increase sales.
People enjoy receiving free and promotional items, promoting goodwill. This leaves a positive impression on existing and potential customers. For these reasons, promoting a business through promo products is a simple yet effective solution for both advertising and customer service.