Talk to any business owner these days and they’ll tell you the same thing: it’s hard to get an edge over the competition. From digital marketing, to mobile apps, to promotional products, there are many ways your business can generate leads and stand out from the rest. But which investments are worth it? Read on for the 4 best ways your business can get an edge over the competition in 2018.
1. Invest in high-quality promotional products.
While promotional products used to be considered a temporary item that people would use a few times and then throw out, these days, companies are making promotional products intended to last a long time. Companies now have the option of partnering with well-known brands to produce branded promotional products that customers will enjoy using.
It may be tempting to cut costs on promotional products by choosing one of the cheapest options, but experience shows that investing in a higher-quality product can really boost your bottom line. It’s something to consider if you’re a small business owner looking to get an edge.
2. Invest in a digital marketing strategist.
Online marketing is the way of the future, but it’s not always easy to do a good job of it yourself. You can hire a digital marketer to audit your business’s online presence and come up with a strategy to boost your traffic.
There are many tools a digital marketer has at their disposal, including Google AdWords, Search Engine Optimization, and social media marketing. Each of these skills requires a lot of specialized knowledge to execute properly. For many business owners, learning these skills from scratch is just not feasible. For these people, it’s worthwhile to hire a pro who can give your business a boost. Because you don’t have to hire them full-time, the initial investment is quite low relative to bringing somebody on board.
3. Create a mobile app.
Many brands these days are creating mobile apps to boost brand awareness, collect e-commerce sales, and give customers valuable information. You may think your business is not suited to the mobile app market, but you’d be surprised at the possibilities. If you’re considering investing in a mobile app for your business, you can consult with a mobile app developer to see if they think it’s a good idea.
4. Sell on Amazon.
Have you ever noticed that big, established brands are setting up shop on Amazon? That’s because it’s the biggest e-commerce platform in the world. Many people these days don’t even bother looking anywhere else for their e-commerce needs, so you’ll want to be accessible through the Amazon platform.
Selling on Amazon is actually quite easy, but if technology is not your forte, you can hire an expert to take care of your business’s Amazon presence. In any case, you’re sure to see increased sales if you put your products on Amazon.