Customer relationship management (CRM) software attempts to simplify business operations while simultaneously expanding your capabilities. It accomplishes this by bringing a lot of important tools together into a single platform. Real estate CRM gives you greater control over leads, contracts, campaigns, and more, and the following features are all important because they have to do with productivity and efficiency.
1. Organized Information Database
Your CRM software collects, stores, and organizes large amounts of data, which can then be used to make intelligent decisions about your business and customer relationships. From property data to metrics from your advertising campaign, your software not only collects information, but it also makes it easy to use and easy to understand.
2. Contract and Transaction Management
Real estate agents will be able to upload contracts and manage deadlines. Individuals that are a part of the transaction can be given access to content, where they can view documents and post questions, and since both parties have remote access, issues get resolved, and transactions progress more quickly. Check out Ixact Real Estate CRM if you would like to learn more information.
3. Lead Management
Juggling leads can be fairly difficult, but a real estate CRM attempts to make communicating with multiple clients a quicker and much simpler process. This goes for both current clients and prospective leads, and you will be able to respond or reach out to clients instantly and stay in touch while they get closer to a purchase date.
4. Marketing Campaign Integration
Many CRM software options integrate marketing campaigns such as those on social media or email. The software will collect the data, and you will be able to make intelligent decisions about where your campaigns go from there.
5. Home Tracking and Staying Current
Many CRM software packages allow you to stay on top of the real estate market by integrating many of the top real estate websites. This will also help you become more informed about the properties in your area so that you can deliver a better service to your clients.
6. Desktop and Mobile
Many of the most important features of a good CRM software come from the fact that it’s a cloud-based technology. This means that you can access the content anywhere and at any time, and you will be able to do this from both your office desktop and your mobile devices. With 24-hour, remote access, you can also be responsive to current, past, and future clients, and you can research properties on the go.